Hi I am

Luis

Melendez

I’m a UI/UX, web product and brand designer, specialize in creating magical visual identities creating seamless digital experiences that connect and convert.

What I do

Digital Product & Design Services

Graphic Design

My experience covers everything from logo and brand identity design to graphics for social media, banners, flyers, and corporate materials. Every project is an opportunity to communicate your brand’s message in a clear, memorable, and professional way.

Logo DesignBrand Identityvisual identityGraphic DesignerPackaging Photo edition

Web Design

I create modern, functional websites that adapt seamlessly to any device. My approach combines aesthetics and usability, making sure your site looks great and provides an intuitive, smooth experience for your visitors. I use best practices in design and optimization, integrating your brand identity and goals into every detail.

ECommerceCustomer ExperienceVisual DesignPrototypingWeb Design

SEO Services

I help your website reach the right audience by improving its visibility on search engines like Google. Through detailed SEO audits, keyword research, and on-page optimization, I ensure your site ranks higher and attracts organic traffic. My approach is both strategic and creative, focusing on content quality, technical improvements, and user experience

Analityc WebsiteSEO AuditsOff-page seoKeyword ResearchLink buildingOptimizationWeb Maintenancepage speedpage speed

Video Editing

I transform your ideas into impactful, professional videos. I offer video editing for social media, presentations, ads, and corporate content, paying attention to every detail: pacing, color, sound, and visual storytelling.

Video EditingThumbnails for YouTubeSocial media videomotion graphicsYoutube / VimeoAI Videos

Brand Strategy

I help you define and strengthen your brand’s identity with a clear and effective strategy. By analyzing your business goals, target audience, and market positioning. With a solid brand strategy, your business can stand out, build trust, and create lasting connections with your customers

Creative strategyProject Managementvisual identityart directionBrand Development Photo edition

Product Design

The process of creating and developing a product with the goal of solving a specific problem or fulfilling a user need involves a functionality, aesthetics and usability.

packingproduct designindustrial design3d modelingexhibition standbrand identity

Latest Works

Featured projects

View Case Study

Website

Web Changan Venezuela

View Case Study

Website

Web FOTON de Venezuela

View Case Study

3d Model

Deertec 3d Model

View Case Study

Branding

Yannelys

View Case Study

3d Model

Modelo 3D Tiro al Blanco

View Case Study

Apps Web

Spinning Wheel Web App

View Case Study

Branding

Willyes Quality

See all my Works

About Me

Design Solution that elevate your brand and Services

Get in Touch

hi@luismelendez.site

From strategy to execution, I provide tailored design services that help brands stand out and create meaningful connections. Whether you need a strong identity, a seamless digital experience, or creative direction, I’ve got you covered.

Education

Jul 2003 — Dec 2007 IUTIRLA Barquisimeto, Venezuela

Tecnicatura, TSU Diseño Gráfico

Experience

Concepto Studio Creativo Venezuela

Apr. 2020 - May. 2025 · 5 year 1 month

Associate Creative Web Graphic Designer Director

Graphic designer and web developer, video editor, and social media manager. Responsible for creating and adapting visual content for products and brands, enhancing their digital presence.

ADD Social Digital Agency. ECUADOR

Jan. 2019 - Apr. 2020 · 1 year 4 months

Multidisciplinary Professional in Graphic Design

Multidisciplinary professional in graphic design, website creation, audiovisual editing, and social media management. Develops visual solutions and manages digital communities to strengthen the image of products and brands.

Hotel Finlandia / Rest 5 Sentidos. ECUADOR

Sep. 2019 - Dec. 2019

Graphic Designer and Community Manager

Graphic Designer, creating social media content for Hotel Finlandia and its restaurant 5 Sentidos. Responsible for website maintenance, design, and sending mass emails.

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Web y Publicidad. VENEZUELA

Feb. 2014 - 2018 · 5 years

Graphic Designer with Web Design Skills

Video editing and social media management as a community manager. Creation and distribution of engaging visual content to position and grow brands and products in the digital environment.

ATI DE Venezuela. VENEZUELA

2010 - 2013 · 3 years

Design and Advertising Area Director

Specialist in graphic design, web design, video editing, and social media management. Responsible for creating visual materials and communication strategies for brands and products, integrating community manager functions.

Tools

The design and development tools I use

Figma

Illustrator

Photoshop

HTML5 / CSS3

Corel Draw

Webflow

Slack

Social media

Development

Motion

How I work

Product Design Process

Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.

1. Discover

The goal is to define clear objectives and requirements for the product and gathering insights.

Stakeholder InterviewProblem FindingMarket ResearchProduct PositioningUX Research

2. Design

In this stage, ideas are translated into tangible concepts to align product with business goals.

WireframeVisual DesignUser TestingValidation

3. Deliver

The final phase involves collaborating with developers to build and launch the product.

Project HandoverDeveloperr CollaborationLOng TIme Support

Testimonials

What clients say

“Professional, creative, and fast. The online store looks perfect and we’re already getting more sales.”

Erick Estevanot

CO, Un mundo Electrónico

“Amazing experience! He understood exactly what I wanted for my brand and the result exceeded my expectations. Highly recommended.”

Yannelys Coronel

Owner

“My website design turned out great and the whole process was very easy. Always attentive to my ideas and suggestions.”

Jose Alvarez

CEO, Cuenta Nube

Explore Recent Insights and articles

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Contact Me

Let's create something exceptional

Let’s go to create a bold brand or seamlees digital experience.
Get in touch!

Make me a call

+34 647 83 34 69

Email Communication

hi@luismelendez.site